Understand the Market
When you are selling your home, it’s very important to understand the market because knowing the market is critical for you to determine your selling price. Working with a realtor can help you in this process as realtors have information on comparable sales nearby, and realtors that list your property for sale are required to provide sellers with a competitive market analysis. A realtor will also know what the competition currently for sale is, which will help determine how favorably your property looks by comparison. By knowing the market,you and your realtor have the information necessary to establish a price and additionally to estimate the time to successfully market your property.
Price it Right
Pricing your property at a price that is reasonable compared to other similar properties is key to successfully selling your property. Sellers sometimes find out how important this is when they initially price their property unreasonably high, and as a result their property sits on the market while other properties are selling. By initially pricing their property to high, the seller can end up in a situation where they lower their price multiple times until they price it in the range of comparable values. This can lead to longer marketing times and cause apprehension with buyers who might think there’s some other cause that the property is not selling Price it right initially, and not only save time, but often money as well.
Set the Stage
To have a successful marketing experience, it’s important to prepare your home. Successful sellers find that a home that has been prepared for sale enhances the chances of both attaining your goals for price, and reducing the marketing time. A seller should make sure the home is clean and repairs have been addressed. Just a few items in need of repair that haven’t been fixed can lead a buyer to think that the home has not been taken care of which can scare a buyer away. Remember that those repairs you don’t make could likely show up on an inspection report and could end up being a problem. Consideration should be given to staging the home if it’s not occupied, by having someone furnish the home during the selling process. Making your home as appealable as possible can greatly enhance the successful marketing of your home.
Exposure to Market
Maximum exposure to the market is paramount to success in selling your home or ranch. The more eyes that see your property will greatly enhance your chances of the right person seeing your property. To increase your chances of finding the right buyer, it’s important to use an agent that has developed the methodology to reach the largest number of potential buyers. Selecting a broker that puts your property on the Multiple Listing Service, and promotes it through a vast online presence is key. This way your property is marketed through multiple on line websites and social media. With today’s information sharing technology your property can be on thousands of websites with hours of listing your property, and most buyers find their properties online in today’s market.
It’s important to pay attention to the feedback your are receiving from potential buyers during the marketing process. While not all buyers are not going to like your home, consistent negative comments about your home from buyers could indicate that there’s something you’ve missed that needs immediate attention. Just as a seller sometimes has to make changes to price, it’s important to understand that you may have to make changes to how the house is staged as well. Small changes to issues that have been brought to your attention can have dramatic results. A buyer’s opinions are important as they provide a road map to getting your house or ranch sold.
Marketing your home is a complex task from start to finish, and that’s why it is important to hire a agent that understands all the important aspects of having a successful experience. It’s extremely critical to have any repairs completed, and for the home to be in clean and attractive condition. You only get one chance at that first impression and a good agent knows this. Regarding pricing, a good agent will help you price it right the first time, and a good agent will be able to help you negotiate to get the highest price possible. Selling a home or ranch is a major investment that you are liquidating, and it take a professional with extensive experience to help you have a successful outcome.